Marvel Industrial Coatings Blog

We are the premier provider of Polyurea Spray-On Liner Systems, Industrial Protective Coatings, Spray Foam Solutions, and Industry-leading Technical Support. Providing top notch training and first-class technical support, our team has you covered from Start to Finish.

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Get an Edge on Bedliner Dealers with Great Marketing Support

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Maybe you are a body shop.  Or, a car dealership or supplier.  Whatever the case, you have signed on as a dealer of Armadillo Liners.  You are convinced you’ve taken on the best spray-on bedliner in the business.  Nonetheless, you need marketing support.  You need brochures, banners, stickers, the works. How do you find it?

There’s certainly no debate that businesses do better with a solid, well-designed marketing plan.  No matter how much you are convinced that you have the “perfect spray-on bedliner” for your customers, you still need to get the word out.  You need materials that promote your product offering.  You also need assurances that the parent company that can provide you with the material and marketing ideas that you need in order to succeed against your competitors.ou are a part of our family now. And we want to make sure you succeed.

At Marvel Industrial Coatings, we can help you with your marketing needs. After all, you are a part of our family now. And we want to make sure you succeed.

Why Did You Become an Armadillo Dealer?


Here’s a question.  What made you decide to become a dealer for our product line?  It might be that you know the product well and know quality when you see it.  You may have researched polyurea-based bedliners and decided we were a sound investment.  For sure, they look beautiful and add a durable shell to trucks.  The protection is remarkable.

Of course, you want to do business with a company that presents itself in a positive light.  If your product supplier can’t handle marketing concepts for its own business, this could reflect on your bottom line.  Marvel Coatings recognizes that presentation is an important part of every opportunity.  We do our share in promoting our business and demonstrating why we are the best.

Marketing Support is an Important Tool


There’s obviously competition in the spray-on bedliner business.  As an Armadillo dealer, you need to demonstrate why you decided to work with a particular product line.  You need important marketing tools and a strategy.

For starters, you’ll want eye-catching signs on display at your business or if you attend any trade shows.  Marvel’s 4’ x 8’ printed banners command attention.  Next, you should have custom brochures on hand.  Prospective customers love the touch of paper and use it as a reference. Not only do you get high-quality brochures explaining our product, but your logo will be on the material so your prospective clients can contact you.

Marketing your spray-on bedliner business starts with your own vehicle.  Make sure your trucks have been sprayed with polyurea. Add decals to the body in case anyone has a question on how they can get the same look and feel.

You should also consider floor displays.  Have your team dress in shirts with the bedliner logo.  Set up marketing packages.  We can even provide some guidance concerning social media posts.

Contact Us


Are you an Armadillo dealer, or thinking of becoming one?  Our qualified marketing experts can help address your concerns.  Give us a call to see how.