How to Market Your Spray-On Coating Business

You started your own coating business and you've chosen to use Marvel products. Great idea! But now that you're raring to go, you're missing one important piece of the puzzle -- clients. How can you get clients to come knocking on your door?

What you need is a great marketing campaign. But how? Don't worry, we can help you out!

The Coating Business -- A Booming Field

It's no surprise that the polyurea coating business has grown leaps and bounds in recent years. According to a recent market study, the market, which is estimated to be worth $684.3 million in 2017, is expected to grow 13.1 percent between now and 2022. The demand for polyurea coatings is expected to drive this growth as more and more companies realize the benefits and value of polyurea.

Of course, with the growth of demand will come more and more competitors vying for your customers' business. That's why it's important to have a strong marketing strategy to gain more clients.

Having the Proper Marketing Strategy

When you become a Marvel Coatings dealer, one of the many perks is support in your marketing efforts. We can provide a wealth of material to help promote your brand. This includes custom tri-fold brochures that explain the benefits of using Marvel Coatings products. We also have custom stickers available that feature your company name. Co-op is also available for all Marvel dealers.

When creating your marketing strategy the one avenue you shouldn't ignore is social media. According to a 2015 Deloitte report, 47 percent of millennials are influenced in their purchases by social media. In fact, nearly one in three U.S. consumers are influenced by social media when purchasing something.

These are stats as a business owner you can't ignore.

In this day and age when everyone is online, it's important to have a good internet presence. And that means social media accounts and an informative website. You may also want to consider blogging on your services.

Keep in Mind...

If you're still lost as to what you can do to market your spray-on coating business, here are a few ideas you can try:

  • Word of Mouth: The best marketing strategy is still word of mouth. As your former and current clients to review you on social media and Google. Potential customers are more likely to hiring someone with a good review than someone without a review or a bad one.
  • Branding: Branding is just as important as word of mouth. Make sure your company's name is attached to any job that you have done. Don't forget to add your company's name to any trucks you own!
  • Email: Email your past and current customers with special offers and deals. By keeping them in the loop, your past customer may come back.

Lost? We Can Help!

If you're a Marvel Coatings dealer and need help with your marketing efforts, just let us know. Contact Marvel Industrial Coatings today for more information.

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